Mostafa Mahmoudi; Bahar Beishami
Abstract
Tourists can endanger the environment, cause it to change and bring many negative effects on it; however, tourism activists' correct understanding of the teachings of religion and elders ...
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Tourists can endanger the environment, cause it to change and bring many negative effects on it; however, tourism activists' correct understanding of the teachings of religion and elders about preserving the environment and adhering to these values can help to control and monitor the correct behavior of themselves and tourists in natural environments. Therefore, the purpose of this research is the effect of Razavi's Islamic teachings on the purchase of nature-friendly tourism products and services. The type of research is applied development and descriptive survey and data collection was done based on a questionnaire consisting of 37 questions and a targeted sample of 102 people from the tourism profession. The findings of the research indicate the variable positive effect of Razavi's Islamic teachings on the collectivism of tourism activists. Also, based on the findings of the research, there is a relationship between collectivism with environmental concern and willingness to pay, environmental literacy with willingness to pay, environmental concern with willingness to pay for green tourism products and services; However, no significant relationship was observed between Razavi's Islamic teachings and environmental literacy and environmental literacy and environmental concern. Based on the results of this research, the practical explanation of Razavi's Islamic environmental views in the fields of tourism and the registration of the National Environmentalist Day coinciding with the birth of the 8th Imam (as) are suggested.
